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Insiders weighs in possible penalty for Kyle Busch’s retaliation against John Hunter Nemechek
US Secret Service join probe in alleged bank fraud linked to Greg Biffle’s family
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Victory Lane Spotlight
Should Kyle Busch be penalized for retaliation against John Hunter Nemechek at Texas? NASCAR insiders drop their opinion
Kyle Busch left Texas Motor Speedway with another disappointing race and a clash with John Hunter Nemechek. The Athletic's Jordan Bianchi and Jeff Gluck discussed whether it is worthy of a penalty by NASCAR.
Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
Pit Stop Picks
Behind the Wheel
Carson Hocevar eyes a Sabrina Carpenter meet-up as he trades firesuit for a tuxedo at the Met Gala
Carson Hocevar looked dapper in a Tuxedo Monday's Met Gala. In a humorous admission, Hocevar revealed that his mom was more proud of his appearance there than his win at Talladega.
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