
The LetterTrader Newsletter
The LetterTrader Newsletter delivers insights, opportunities, and data from the newsletter acquisition market. Each issue highlights marketplace activity, valuation trends, notable deals, and practical strategies for creators and investors looking to buy, sell, or grow newsletter assets.
Who reads this:
LetterTraderβs audience consists of newsletter creators, operators, investors, and digital media entrepreneurs interested in building, acquiring, or monetizing newsletter businesses. Subscribers range from small independent writers to operators managing audiences of hundreds of thousands or more, primarily based in the United States with a global presence.
Available Ad Packages
Choose an advertising package that fits your needs
A text-only classified spot that runs right after our main sponsored block. Each issue features 5 to 7 partners, and your slot is a couple of punchy sentences promoting your product or service. No image required. Readers scan this list for tools and services worth their time. Best fit: newsletters, SaaS, marketplaces, and services aimed at digital asset buyers and sellers.
Our premium placement near the top of the issue, with one sponsor per send. You get a dedicated block: an 800x800 image, 100 to 150 words of copy, and a call-to-action link. Sole share of voice, no competing ads in the block. Your message reaches our full audience of newsletter, website, and digital asset buyers and sellers. Ideal for brands that want a focused, single-feature spotlight.
Minimum offer: $150.00
Recent Issues
Check out our latest newsletter content
π Digital Media Listings (Aug 31): Every newsletter has its buyer
Hey there π
Happy Monday!
These past couple of weeks, hundreds of you answered a few polls about valuation for both newsletters we currently have for sale and ones we already sold. The results are super interesting!Β I've pulled the lessons together below.
Thank you all!
New this week: a section for newsletters that are looking for a new owner asap. If you've been circling deals, start there.
Letβs get into it!
Cheers,
π ACQUIRE THE WEB
Find the perfect digital asset to acquire. π Website | ποΈ Newsletter | π§βπ€βπ§Β Community | π§ Podcast | π±Β Application
Local | ποΈ 11,190 subscribers | π° Ads & sponsorships | $944 Average Monthly Revenue | Ask: $20,000 | on LetterTrader
Wildlife | π± iOS App | π° Subscription | $120 Annual Revenue | Ask: $1,200 | on Microns
Rendering | π± iOS App | π° In-App Purchase | $7,740 Annual Revenue | Ask: $18,000 | on Microns
Beauty | π 3 years old | π° Display advertising | $3,175 Average Monthly Revenue | Ask: $62,757 | on Empire Flippers
Medieval | π 13 years old | π° eCommerce | β¬43,162 Average Monthly Revenue | Ask: Open offer | on DotMarket
Fashion | π 7 years old | π° SaaS | β¬9,700 Average Monthly Revenue | Ask: Open offer | on DotMarket
Health | π 6 years old | π° Affiliate | $6,905 Average Monthly Revenue | Ask: $165,795 | on Empire Flippers
Chat | π Micro-SaaS | π° Subscription | $78,400 Annual Revenue | Ask: $200,000 | on Microns
β‘ OPEN TO OFFERS β These sellers want to move fast.
AI | ποΈ 304,000 subscribers | π° Paid subs, sponsorships & products | $3,000 Average Monthly Revenue | Ask: $120,000 | on LetterTrader
Local | ποΈ 1,300,000 subscribers | π° Ads & sponsorships | $10,000 Average Monthly Revenue | Ask: $175,000 | on LetterTrader
News | ποΈ 80,000 subscribers | π° Ads & affiliates | $3,000 Average Monthly Revenue | Ask: $35,000 | on LetterTrader
Investing | ποΈ 3,500 subscribers | π° Paid subs | $1,078 Average Monthly Revenue | Ask: $35,000 | on LetterTrader
π―Β BUILT A BIG LIST IN AI OR TECH?

Did you grow a newsletter to 250K+ subscribers in AI, tech, or video games?Monetized or not, we've got a serious buyer looking.
Reply and let's talk. (contact@lettertrader.com)
WHAT TWO WEEKS OF GUESSING TAUGHT US
For the last two Mondays I hid the prices on real newsletters and asked what you'd pay. Hundreds of you played. Two clear lessons came out.
1- You know how to value revenue-based newsletters. The finance letter with 7,481 subscribers sold for $30,000, because it made money. Your guesses on the earning ones were spot on. Buyers know how to value cash flow.
2- For a big engaged list, the right buyer pays for time, not revenue. The AI newsletter had 105,681 subscribers but light revenue. Most of you valued it at less than half of what it actually sold for!
Why?Β If an asset isn't right for you, you'll most likely underprice it, and the person it's right for won't. Worth isn't always fixed; it depends on who's looking.
Building a list that big and engaged takes time, or a fortune in ads. Buy it, and you skip all of that: the audience is yours on day one. That head start is what the buyer paid for, not the current income.
Which is the whole point: every newsletter has its buyer.Β
Our mission is pricing fairly, not too high, not too low. None of it is a precise science, so we keep listening, keep adjusting, and keep getting better. Thanks for helping us get there!
π° ACQUISITION NEWS
This week, Latestly.ai, the AI newsletter created by Marco Fazio in only 18 months, got sold! Our original valuation was $320K.
The team managed to grow a profitable asset and exit in such a short time. It keeps demonstrating the power and value of newsletters.
Congratulations to all parties involved.Β π€
π SPONSORED BY
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LolaVie used Roku Ads Manager to test and optimize creatives β reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVieβs playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
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Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anistonβs brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
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πΒ Empire Flippers β The marketplace to acquire or sell a SaaS or eCommerce business. Browse.
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π‘Β Interested in reaching out to 7K+ engaged readers in newsletter M&A?Β Get in touch
Until next week, keep building.Β πͺ

Important Disclaimer: Not financial or investing advice. This newsletter is strictly for information and education purposes. Do your own research and due diligence. Certain links in this newsletter are affiliate links. We believe transparency is part of our code of ethics, hence the sharing.
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