Lowpass
Lowpass is a weekly newsletter about the future of entertainment and technology, including streaming, AR, VR, XR and more. It's written by Janko Roettgers, who previously worked as a senior reporter for Protocol, Variety and Gigaom.
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Hi there! My name is Janko Roettgers, and this is Lowpass. This week: AI companies turn to agents to solve Hollywood’s problems, and news is booming on FAST services.
Hollywood AI gets agentic
Hollywood is cooked — or so a growing number of people on social media would like you to believe. Their purported proof: AI-generated clips of Daniel Craig riding a Vespa through an Italian city, Godzilla fighting King Kong, or The Avengers zooming through Manhattan.
In reality, cheap slop like this won’t replace Hollywood blockbusters any time soon. However, a new generation of AI video solutions could upend how studios work. That’s because, until recently, AI companies basically tried to sell Hollywood on the same idea as those Twitter guys, with a slightly more palpable spin. The pitch, in a nutshell: AI video will allow everyone to make movies faster, cheaper, better — one prompt at a time.
“The premise was: Substitute your camera for our video model,” says Luma AI CEO Amit Jain, whose company used to make that very same pitch to studios. But when it began partnering with the entertainment industry, it received a crash course in the way Hollywood actually works.
“It’s not sufficient to just produce a clip,” Jain says now. “Because then what?” Clips generated by video models are typically 10 to 16 seconds. “That's not a shot. That's not a sequence. That's not a scene,” Jain says. “Churning out short videos is not enough.”
Now, AI companies like Luma believe they have found a better way to sell Hollywood on AI. The gist? Don’t just use AI for video — use it for everything.
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