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Yo, Connor here with another cheat sheet!

Do you write one blog post and move on?

Not me. I write one and get 10 content pieces out of it.

Same core research, multiplied reach.

Need help building a content system like this for your business? 

Book a free SEO strategy session with me. We'll look at what you're creating, where your content could be working harder, and what to do about it.

Here’s how I do it across all my content channels:

Start with the blog post.

Everything flows from a well-researched, SEO-optimized article. That’s your source, so make sure it’s solid with a clear structure, real insights, and practical takeaways.

Once the post is live, I break it down into 10 content pieces:

1. LinkedIn text post: Pull the strongest insight or framework. Turn it into a numbered list with a hook in the first line.

2. LinkedIn carousel: Take a step-by-step structure from the post and turn each step into a slide. Carousels get strong engagement and keep people on the platform longer.

3. Newsletter: Strip one key idea and reframe it for your email list. Add a personal angle or quick story.

4. X (Twitter) thread: Break the post into 6–8 punchy tweets. Start with the hook, walk through the key points, close with a CTA to the full article. Threads drive real traffic.

5. Short-form social snippets: Pull 3–5 standalone sentences or stats. Post them individually across the week as quick LinkedIn or X one-liners.

6. Short-form video clip: Record a 60–90 second breakdown of the main point on your phone. Post it to LinkedIn or YouTube Shorts. Talking-head, no editing needed.

7. YouTube or Loom Explainer: Go deeper with a 5–10 minute walkthrough of the full concept. Embed it back into the blog post for added dwell time and SEO signals.

8. Guest post angle: Take the core argument and pitch it to a relevant publication. New audience, same research, different framing. Great for backlinks too.

9. Quora or Reddit answer: Find questions related to your blog topic on Quora or Reddit. Answer them using insights from the post and link back where it's relevant and allowed.

10. Podcast talking point: Use the blog post as your outline for a podcast episode or as a pitch angle for a guest appearance. The research is already done, just talk through it.

That's 1 blog post → 10 content pieces → distributed across every major channel.

You don't need more content. Simply multiply the content you already have.

One great post, distributed well, is better than ten average posts scattered randomly. Build the system once, then let it compound.

Want me to look at your content strategy? Let’s chat!

Keep creating smart,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.