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Hey hey!

Connor here again with another SEO hack.

Most ecommerce founders don't find out their SEO is broken until they're already 12 months behind.

By then, competitors have taken the rankings, and you're playing catch-up on keywords you should've owned a year ago.

I've been there. And I've found a faster way to diagnose it.

Here's how to use Claude to audit a Shopify store's SEO:

Would you rather have me run this audit for you?

My team and I at TrioSEO do this for ecommerce clients every week. We build SEO funnels designed to convert from Google and ChatGPT. 

Step 1: Set up the Claude Project

Name it after the store. Upload everything you have, from sitemap, top-performing URLs, Google Search Console exports, GA4 reports, product page copy samples, to existing keyword data.

The more context Claude has upfront, the sharper its analysis will be. Think of it as briefing a new SEO hire on day one.

Step 2: Audit the site structure

Prompt Claude to identify gaps in internal linking, missing category pages, thin content on collection pages, and URL structures that don't match how customers actually search.

Shopify stores are notorious for bloated, auto-generated URLs and orphaned pages. Claude will surface them fast.

Step 3: Run a keyword gap analysis

Feed it your current ranking keywords AND your competitor's top pages. Ask Claude to surface keywords you should own but don't, especially high-intent, bottom-of-funnel terms.

These are the keywords where someone is ready to buy. If you're not ranking here, you're losing revenue every single day.

Step 4: Score your top pages

Paste in your top 10 product and collection pages. Ask Claude to evaluate them for on-page SEO: title tags, meta descriptions, H1 usage, keyword density, and whether the copy actually answers buyer intent.

Most Shopify product pages are written to sound good, not to rank. Claude will tell you the difference.

Step 5: Build a 90-day content plan

Ask Claude to create a content plan around the gaps it found. Always prioritize BOFU content first. These are the pages closest to a purchase decision.

Blog posts are great, but if your collection pages are thin and your product pages don't convert, start there.

Step 6: Find your quick wins

Pull GSC data for pages sitting in positions 5 to 20. These are pages Google already thinks are relevant. They just need a little nudge.

Ask Claude to recommend specific edits, such as better title tags, FAQ additions, updated headers, and stronger internal links.

This is where you can move the needle in 30 to 60 days without creating new content from scratch.

Step 7: Track progress inside the same Project

As you make updates, come back to the same Claude Project. Paste in new data. Ask what's moved and what still needs attention.

The Project memory keeps everything in context so you're not starting over every session. Over time, it becomes your store's running SEO log.

Bonus: Some prompts you can use:

• "Based on this sitemap and GSC data, what are the top 5 structural SEO issues on this store?"

• "Here are my top 10 collection pages. Score each one for on-page SEO and flag what's missing."

• "Given these keyword gaps and competitor pages, build me a 90-day BOFU content plan."

• "Which pages in positions 5 to 20 have the highest click potential if I improve the title tag?"

Save these. They'll save you hours.

The goal is to get a clear picture fast.

It’s not just to save time, though it does that, too.

Because the reality is, most ecommerce stores have SEO problems.

Thin collection pages. No internal linking strategy. Product pages that don't match search intent. Keywords they should rank for but don't.

They just don't know it yet. 

Claude won't replace an experienced SEO, but it'll help you find the problems and build a plan in a fraction of the time it used to take.

Now that’s the real win.

Cheers,

Connor

P.S. I’ve helped dozens of ecommerce brands uncover the exact SEO issues holding back their organic growth, built a clear plan to fix them, and created funnels that convert, not just drive traffic. If you want the same for your store, book a free strategy call, and let’s dig in.

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

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