This Week in Social Media (TWISM)
This Week in Social Media (TWISM) is the premier daily briefing for social media professionals who need to stay ahead. Delivered 4x weekly to 70,000+ subscribers, we provide competitive intelligence, platform updates, and strategic insights that help marketers navigate the ever-evolving social media landscape. Our content covers algorithm changes, new features across major platforms, trending strategies, and actionable tips that readers can implement immediately.
Who reads this:
Our audience consists of active social media marketing professionals concentrated in the US market (90%): - 30% Marketing Directors/CMOs – Senior decision-makers with budget authority - 30% Social Media Managers – Practitioners implementing daily strategies - 23% Founders & Entrepreneurs – Business owners managing their brand presence - 17% Content Creators – Professionals building audiences across platforms Subscribers work at leading agencies and brands, including HubSpot, Agorapulse, and Wistia. They're actively seeking tools and strategies to enhance social media performance, with high purchasing intent and authority to make buying decisions.
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Recent Issues
Check out our latest newsletter content
😎 Instagram DM Shares worth 50x MORE than Likes??
🔥 Our Top 10 Social Media Marketing stories this week
Joshua Parkinson
March 04, 2026 • Estimated Reading Time: 5 minutes
In Partnership With
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TOP 10 Stories this Week
New data released March 2 shows that one DM share now carries 50 times the algorithmic weight of a standard "Like." Content that sparks private conversation is being prioritized for non-follower reach.
On March 3, legal proceedings began regarding claims that IG and YouTube were "deliberately designed" to harm younger users.
In his latest Q&A (March 1, 2026), Adam Mosseri confirmed that the algorithm now rewards longer storytelling (60–90 seconds) over quick 5-second loops.
New policy updates this week require 1,000+ followers for livestreaming and mandatory commercial disclosure for all brand-sponsored content.
Effective March 1, LinkedIn began removing auto-generated "engagement pod" comments from the "Most Relevant" section to prioritize authentic discourse.
Meta officially moved Threads ads out of beta this week, making the conversation-first platform a standard part of the global media mix.
Released this week, the report highlights "Identity Osmosis" and "Creative Catalysts" as the primary themes for viral success this year.
This shift, driven by a surge in non-skippable ad placements, is forcing a strategic pivot toward integrated creator partnerships and YouTube Shopping.
LinkedIn shared its annual skills report on Feb 24 (updated this week with free courses), listing Performance Analysis and AI Literacy as the most in-demand for SMMs
Following X's latest data privacy changes on Feb 28, BlueSky reported a record surge in professional "marketing-tech" users migrating to the platform.
Did you like today's TWISM? |
Quote of the Week
“Your brand is a story unfolding across all customer touchpoints."
~ Jonah Sachs
That’s all for today. Thanks for reading. Now…
Go BIG or go home!
~ Josh from “This Week in Social Media”
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